Below is the process of optimization utilized for the websites we create and develop.
Please note, we only use "white hat SEO" methods of optimization. This means our methods are approved and accepted by Google. We do not employ "black hat" methods of optimization. Although, "black hat SEO" methods will return high rankings, the longevity of this business platform is limited over the long haul.
Initial step of SEO
One of our analysts will review your website and identify which areas need optimization to make the site more Google friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent web pages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry. In addition. we will determine which sites rank high in the predetermined search terms. We will study the competition's sites and create architecture to surpass their rankings in Google.
We employ professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and redesign the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development
The development of incoming links from well-established, high ranking websites is one of the major variables in attaining high search engine rankings in Google. Link development is absolutely essential to your website's success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
Link building can be time consuming and expensive. This cost will be in addition to our SEO fees and is not marked up.
We may also suggest the following services:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
We may also employ the concept of creating 100 or more of our own websites pointing directly to This has proven to be very effective.the site we are optimizing.
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually "hand submit" your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.
Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
We have optimized sites for major companies around the country, primarily in the banking industry. However, our process of optimization has been extremely successful outside of our industry. Our clients are #1 in Google nationally.
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